The method of production originated by William Moorcroft in 1897 is almost exactly the same today, most pieces are still turned on the lathe to perfect the shape. Designs are applied by tubelining a raised outline of liquefied clay. The colours are applied by hand and are based on metal oxides. One colour being gently washed over another to enable them to blend at high temperatures, firstly with the clay pot and then with the transparent glaze. Its the second firing which produces the brilliant colour, which Moorcroft pottery is known for.
With this handmade process no two items of Moorcroft pottery are the same.